l/church so the room had very old-fashioned fittings which suited the era of our video. We decided to set up the band in a specific silouhette of singer at the front, the bassist and guitarist on the left and right in the centre and the drummist at the back, to make everything look parralel. Although we did not have a stage and not many extras to film with, we made up for this by cramming the audience as tightly together and creating an illusion of a large audience with front and back shots. We also used front and key lights that would illuminate the band members and give a professional look to the shot. We went for a minimalistic set to firstly suit the theme of the song and to clash the two worlds of Andy Warhol and the Musician (a colourful, busy, plastic environment v.s a more dull, natural, folky environment).
STYLE: Genre/Mood/Influences/Claims to originality:
The genre of the film would probably be a love story as well as based on a real life story. The video will be performance and narrative based, because it will be important to show a variance in band, and story scenes. We will intend to have an introduction with the band scenes to set an energetic mood (e.g. cheering audience) and when the story takes place, the mood will change deliberately from happy/good (e.g. when she is with Warhol) to quite a dark tone (e.g. when she will be taking drugs or her death). The musician will also help to show a varied mood tone as we will see two different sides to his character e.g. an energetic performer v.s a concerned man in love. Our influences will be drawn from the real story of the Edie Sedgwick's life, including the characters within it such as Warhol, Bob Dylan and the Factory members. Other influences include the pop culture of the 60s such as the Beatles, Audrey Hepburn films such as "Funny Face" and "Breakfast at Tiffany's" and the Woodstock/Drug culture of the time. Although our video will be based on this era, we intend to give the story a twist to give it some originality. For example, our main lead girl will not look exactly like Edie Sedgwick herself, so we have decided to give her own unique look (e.g. a combination of today's fashion with 60's key pieces), as well as using our own art work and our own vision of what the Factory should look like.
Camerawork/Type of shots: We intend to use many varied shots instead of the typical eyeview, midclose ups used on the tripods. We will use both the tripod and handheld shots, to give disorientated shots from her perspective. We also intend to use shots like over the shoulder clips, high and low angle shots, rotating and moving shots, and shots from the character's perspective. This will help the audience to feel they are there, or a "fly on the wall", and have more intimacy and connection with the cast.
Length of shots/Editing: We intend to have quite short clips to match with the steady pace of the drums and music. It will also reflect the hectic and crazy lifestyle of the Warhol world. Obviously, we will use longer shots for the band performances, and when we are building up to a climax in the plot (e.g. when Edie attacks Warhol) so the audience can definitely see what is going on. We will try not to use a lot of the transitions, as it will not be appropriate for our genre of film and music, and because it is quick-paced, transitions will interfere with this.
Movement and Action: Because our video will be high-paced, we need to consider that our video has consistent action. Edie and Andy are supposed to be these extravagent, high-class social butterflys, therefore the video reflect this busyness and energy. We hope to include in terms of action a lot of dancing, performing, the climax of the attack/fight, the musician running, and Edie's head spinning and collapsing when she is on drugs.
Visual Qualities: The video will be very aesthetically orientated, and we want the video to visually stand out e.g. through bold props, settings, costume, make-up. We hope to have a contrast of mundane realism (e.g. the musicians world) to the eye-catching, plastic world of the Factory. Our main focus will be on colour and light, with contrasts in shading and colour schemes (e.g. dark, formal with a colour pallet of blues, reds, and browns for the musician v.s. a very bright colour pallet, silver and lots of colours for Warhol.)
Use of voice and sound: In the intro we will have the sound of a car purring, which adds to the atmosphere, after this we will have the crowd cheering our singer but there will be no dialogue because this adds to the mystery and does not give away the plot.
Handling of narrative: We intend to use the idea of two parallel worlds, one with the musician (black and white) and the other with Warhol, in the middle it will show how Edie is stuck between the both. We also intend to set the narrative in both past and present (B&W being the present - colour being past) yet either way it will still be set in the 60's. The video will be mainly made up of flashbacks of when Edie was alive. Our video will be made up of several build ups (Edie crashing on drugs, the fight and the end.) Because our video will be fast paced there will be a lot of action taking place, shown with short but many clips + jump cuts and straight cuts.
Equipment/Props/costumes etc: Lighting, instruments, Morris Minor, telephone box, grave, rose, image of 'Edie', shades, a range of 60's outfits etc
Costs: We are expecting our budget to be between £60-£65 altogether, which we will fund between all of us. The room hire for the Assembly Rooms will be £37.60 for 4 hours, and we have already paid about £25 for spray paint, props, and decoration.
Target audience: The style of music is aimed at a young audience (16-24) which is significant because they are the main influence and source for todays media institutions. Yet it is relatable to a more mature audience who will listen to the music because it reflects nostalgia. We think the video will be watched more by a younger audience but the song itself would attract anyone.
Production methods: People
Emma: "I think my role in this project will be creating the narrative and concepts in the video and behind it too. I am very imaginative, and I can come up with a lot of ideas to contribute towards what to film and what will work too. I am also very organised so I will probably be the main one who gets everything together in terms of props, locations, etc. and head of casting. Furthermore, I am interested in doing significant research in terms of questionnaires, 60's history, etc. so that we create an authentic and interesting project."
Kat: " I believe my role in this production will be of creative aspects. I am very organised when it comes down to working on props, costume, make up and setting up scenes. I will along with Emma be head of casting and editing as I have great experience with putting together and edit. I will be the person in general control of how to do and what to do after Emma has briefed me, as I will be the one to plan out stages, rooms and furthermore costumes and make up. With a good general knowledge of Warhol from completing A levels in art and graphics I will along with Em also be in charge of producing props/art work."
Jasmine: " My role in this production is to make sure that locations are set up correctly in the form of the 60's. I will also contribute to the editing, as I will try to make some of the band shots look realistic and in sync with the lyrics. I will be included in the video to show that I can also have a productive acting role within Edie's tragic storyline. Furthermore, I will have many roles of recording camera shots for our music video, and I will make sure that there is a range of shots used in the video to make it look a lot more exciting and extraordinary."
Matt (Singer) and Yona (Edie wannabe) together after filming 
(Left to right) Felix, Luke, Matt and David - The band posing together 
Audience shot
The whole group together (Pool A Drama - Ludlow College)
The Plan by Emma Green and Kathrine Nielsen
